Frank & Vic - Creative Team https://frankvic.it Frank & Vic - Creative Team Thu, 30 Apr 2026 08:26:33 +0000 https://frankvic.it en Index https://frankvic.it/Index Sat, 12 Nov 2022 08:55:44 +0000 Frank & Vic - Creative Team https://frankvic.it/Index PRIMA ▪ José Prima (ft. Mourinho) https://frankvic.it/PRIMA-Jose-Prima-ft-Mourinho Thu, 30 Apr 2026 08:26:33 +0000 Frank & Vic - Creative Team https://frankvic.it/PRIMA-Jose-Prima-ft-Mourinho PRIMA &nbsp;▪ José Prima (ft. Mourinho) Commercial Prima Assicurazioni plays with its name (prima in Italian means first) and pushes on its strong and simple positioning: “You, first.” A promise to always put customers and their needs ahead of everything else, delivering a seamless and high-quality experience both online and offline. The campaign brings this concept to life by overturning the identity of José Mourinho, famously known as “The Special One.” For the first time, he finds himself second and quietly struggling to accept it. Through a series of ironic, melancholic moments triggered by a misunderstanding, he searches for a way back to being “number one.” The resolution is simple and unexpected: in a world where customers come first, even Mourinho has to step aside. Commercial <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e80f07809b4b090b6d11e604ea4c10456da33366beb8f2ae707fd1016ba94d4f/vlcsnap-2026-04-30-10h38m41s952.png" data-mid="247724069" border="0" src="https://freight.cargo.site/w/1000/i/e80f07809b4b090b6d11e604ea4c10456da33366beb8f2ae707fd1016ba94d4f/vlcsnap-2026-04-30-10h38m41s952.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0049e7ee8d90e3fdde0c893cfc30ca4b5be0be60070b5e77d27f1adddf667673/vlcsnap-2026-04-30-10h38m59s832.png" data-mid="247724070" border="0" src="https://freight.cargo.site/w/1000/i/0049e7ee8d90e3fdde0c893cfc30ca4b5be0be60070b5e77d27f1adddf667673/vlcsnap-2026-04-30-10h38m59s832.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9280587b6e45e70c8013fd20a4464e1c615fc37d946b5a0f44f9d778c9faa78/vlcsnap-2026-04-30-10h39m53s792.png" data-mid="247724074" border="0" src="https://freight.cargo.site/w/1000/i/a9280587b6e45e70c8013fd20a4464e1c615fc37d946b5a0f44f9d778c9faa78/vlcsnap-2026-04-30-10h39m53s792.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b339772e9c5736ef1c57a45c747cb62800ac695d4f10d803102d410194095d61/vlcsnap-2026-04-30-10h40m10s547.png" data-mid="247724095" border="0" src="https://freight.cargo.site/w/1000/i/b339772e9c5736ef1c57a45c747cb62800ac695d4f10d803102d410194095d61/vlcsnap-2026-04-30-10h40m10s547.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86af38e6b573b2db3fdee6764bbd55e8bfd9afa699166150b5d0c6e77ccbf17f/vlcsnap-2026-04-30-10h39m19s019.png" data-mid="247724071" border="0" src="https://freight.cargo.site/w/1000/i/86af38e6b573b2db3fdee6764bbd55e8bfd9afa699166150b5d0c6e77ccbf17f/vlcsnap-2026-04-30-10h39m19s019.png" /> Plenitude ▪ Goodnight Light https://frankvic.it/Plenitude-Goodnight-Light Mon, 20 Apr 2026 09:38:02 +0000 Frank & Vic - Creative Team https://frankvic.it/Plenitude-Goodnight-Light PLENITUDE &nbsp;▪ GOODNIGHT LIGHT Print &amp; Publishing Design Brand Activation The idea comes from a simple insight: children’s fear of the dark leads families to keep lights on at night, creating unnecessary energy waste and unsustainable habits. Instead of educating through rules, the project flips the perspective—making darkness something children want. GOODNIGHT LIGHT is a children’s book printed with luminescent ink that reveals its story only in the dark, turning off the light into a playful action. The book also becomes a comforting bedside lamp, supported by glow-in-the-dark stickers that encourage a natural bedtime ritual. In this way, saving energy becomes part of the game. Case study <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/823e31ab32e4edb056c2d414663c7c13638d44bbb0697de953e699adbb36ab2f/Goodnight_Light_board.jpg" data-mid="247418719" border="0" src="https://freight.cargo.site/w/1000/i/823e31ab32e4edb056c2d414663c7c13638d44bbb0697de953e699adbb36ab2f/Goodnight_Light_board.jpg" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/3f389e18586c319b9679d5426ba3bd5895d3e25d53b54078aae6490e1a38a033/Book_Day.jpg" data-mid="247418720" border="0" src="https://freight.cargo.site/w/1000/i/3f389e18586c319b9679d5426ba3bd5895d3e25d53b54078aae6490e1a38a033/Book_Day.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/92783e1c82d83292bd0789a9edc6f310691ff284c9996d3d70d0e9cf084a8dc6/Book_Night.jpg" data-mid="247418722" border="0" src="https://freight.cargo.site/w/1000/i/92783e1c82d83292bd0789a9edc6f310691ff284c9996d3d70d0e9cf084a8dc6/Book_Night.jpg" /> &nbsp; ENI ▪ 100 years of energy https://frankvic.it/ENI-100-years-of-energy Fri, 27 Feb 2026 10:29:18 +0000 Frank & Vic - Creative Team https://frankvic.it/ENI-100-years-of-energy ENI &nbsp;▪ 100 YEARS OF ENERGY Commercial Brand Entertainment Created for Sanremo — the Italian Super Bowl of entertainment — this 100-year story of energy comes to life through a series of live performances under the artistic direction of Laccio. The narrative moves from mobility and everyday home energy solutions to renewables, building toward a final celebratory moment reflecting on a century of energy in Italy, guided by Virginia Raffaele. Alongside this, a bold creative idea turns 100 into a mental fixation: in everyday situations, people answer “one hundred” to any question — introducing a contest with 100 years of energy up for grabs, and transforming the number into a true obsession. Commercial <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d51aa1d96479c4841656858823cf1f8fd2baf832b598b44219b04202e1f679a6/vlcsnap-2026-02-27-11h38m29s031.png" data-mid="245382166" border="0" src="https://freight.cargo.site/w/1000/i/d51aa1d96479c4841656858823cf1f8fd2baf832b598b44219b04202e1f679a6/vlcsnap-2026-02-27-11h38m29s031.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/959d9e1becd01d78c2c6b36dd58d5770ab8b2ca979e79890eed17c1a525ef1f1/vlcsnap-2026-02-27-11h47m42s190.png" data-mid="245382193" border="0" src="https://freight.cargo.site/w/1000/i/959d9e1becd01d78c2c6b36dd58d5770ab8b2ca979e79890eed17c1a525ef1f1/vlcsnap-2026-02-27-11h47m42s190.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/003b9473c53212e3ba3d075fea563896afe27e95ad8f24ed908c90cf6f9020ae/vlcsnap-2026-02-27-11h39m32s890.png" data-mid="245382169" border="0" src="https://freight.cargo.site/w/1000/i/003b9473c53212e3ba3d075fea563896afe27e95ad8f24ed908c90cf6f9020ae/vlcsnap-2026-02-27-11h39m32s890.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e54137f917d3878afbb07bd4a9b778292d30385cd587360879f0ccce12aa6c4f/vlcsnap-2026-02-27-11h47m13s344.png" data-mid="245382194" border="0" src="https://freight.cargo.site/w/1000/i/e54137f917d3878afbb07bd4a9b778292d30385cd587360879f0ccce12aa6c4f/vlcsnap-2026-02-27-11h47m13s344.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ee5286bdd9a0931b5358e961edc5ebc89f8ccb96f48247afaaa7a76e03319fe/vlcsnap-2026-02-27-11h39m22s722.png" data-mid="245382170" border="0" src="https://freight.cargo.site/w/1000/i/8ee5286bdd9a0931b5358e961edc5ebc89f8ccb96f48247afaaa7a76e03319fe/vlcsnap-2026-02-27-11h39m22s722.png" /> Live Performances <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42779f7bb94386c3a5ca42e5d82ea085b3f8c387541a7fb8f78ea26b1f3fb870/ENI_OPENER_15sec_YouTube_20260224_1.00_01_47_01.Still002.jpg" data-mid="245564163" border="0" src="https://freight.cargo.site/w/1000/i/42779f7bb94386c3a5ca42e5d82ea085b3f8c387541a7fb8f78ea26b1f3fb870/ENI_OPENER_15sec_YouTube_20260224_1.00_01_47_01.Still002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d479d929dc43a882dba8bd512df5511e8562b1ae30cf468203e2f07cfb957ab4/ENI_OPENER_15sec_YouTube_20260224_1.00_02_05_19.Still006.jpg" data-mid="245564166" border="0" src="https://freight.cargo.site/w/1000/i/d479d929dc43a882dba8bd512df5511e8562b1ae30cf468203e2f07cfb957ab4/ENI_OPENER_15sec_YouTube_20260224_1.00_02_05_19.Still006.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db580623aab7f6a8095dd6e4ea2d262271226cc9bedd20131f4467a26660a275/ENI_OPENER_15sec_YouTube_20260224_1.00_01_55_10.Still003.jpg" data-mid="245564164" border="0" src="https://freight.cargo.site/w/1000/i/db580623aab7f6a8095dd6e4ea2d262271226cc9bedd20131f4467a26660a275/ENI_OPENER_15sec_YouTube_20260224_1.00_01_55_10.Still003.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/122ad8ea70a3ab68e7cbc53bc8bc5dc327bafec16038e3bd6a3993772108760e/ENI_OPENER_15sec_YouTube_20260224_1.00_02_17_11.Still008.jpg" data-mid="245564171" border="0" src="https://freight.cargo.site/w/1000/i/122ad8ea70a3ab68e7cbc53bc8bc5dc327bafec16038e3bd6a3993772108760e/ENI_OPENER_15sec_YouTube_20260224_1.00_02_17_11.Still008.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/675d5ca2356f9140d76337a2331bf27f3e158c820f47c60e700f310bbc671ba4/ENI_OPENER_15sec_YouTube_20260224_1.00_01_45_04.Still004.jpg" data-mid="245564165" border="0" src="https://freight.cargo.site/w/1000/i/675d5ca2356f9140d76337a2331bf27f3e158c820f47c60e700f310bbc671ba4/ENI_OPENER_15sec_YouTube_20260224_1.00_01_45_04.Still004.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df5cccb15f83bd114c47f084548dc1f013aed031e2ffb5b0f6e6ddb41cf55f3b/ENI_OPENER_15sec_YouTube_20260224_1.00_02_25_15.Still009.jpg" data-mid="245564203" border="0" src="https://freight.cargo.site/w/1000/i/df5cccb15f83bd114c47f084548dc1f013aed031e2ffb5b0f6e6ddb41cf55f3b/ENI_OPENER_15sec_YouTube_20260224_1.00_02_25_15.Still009.jpg" /> CIG ArciGay Milan ▪ The Sound of Pride https://frankvic.it/CIG-ArciGay-Milan-The-Sound-of-Pride Fri, 04 Oct 2024 14:28:40 +0000 Frank & Vic - Creative Team https://frankvic.it/CIG-ArciGay-Milan-The-Sound-of-Pride CIG ARCIGAY MILANO &nbsp;▪ THE SOUND OF PRIDE Brand Entertainment The Pride Flag is a symbol designed to represent every single person in the LGBTQIA+ community in the world. However, it is not fully inclusive because it excludes those with visual impairments. That's why, in collaboration with a biophysicist, a production house, and the Orchestra Sinfonica di Milano, we created the first rainbow flag that can be experienced through sound. It was launched at the Milano Pride and has since been spread all over the world. Case study <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/46a92b4e77db8ce85d6e4658cc61fb4e2ef2f70ec9d795659b5ce0abed4e6c62/Scienziato_Computer.jpg" data-mid="219211279" border="0" src="https://freight.cargo.site/w/1000/i/46a92b4e77db8ce85d6e4658cc61fb4e2ef2f70ec9d795659b5ce0abed4e6c62/Scienziato_Computer.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bbd75df56aea7351ad55dcd41d722e462b3b3b50c57ccfdc2caecf6ea97af4d1/Scienziato_WAVE.jpg" data-mid="219211281" border="0" src="https://freight.cargo.site/w/1000/i/bbd75df56aea7351ad55dcd41d722e462b3b3b50c57ccfdc2caecf6ea97af4d1/Scienziato_WAVE.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/94b115ad6b9f5407c93ad017db605038893107938a6840157be9bead1a269479/Scienziato_Laser_2.jpg" data-mid="219211280" border="0" src="https://freight.cargo.site/w/1000/i/94b115ad6b9f5407c93ad017db605038893107938a6840157be9bead1a269479/Scienziato_Laser_2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f1d41b7a98bc0eed49822b3fd97124f2218235d485da7212eff2a10c2aa68e83/Branca_computer.jpg" data-mid="219211366" border="0" src="https://freight.cargo.site/w/1000/i/f1d41b7a98bc0eed49822b3fd97124f2218235d485da7212eff2a10c2aa68e83/Branca_computer.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4d44ce7e82f0abf51d6e51483e1c139185ecbad067b2d43bbbe58c169b22c333/Edit-VIDEOCLIP---Long-version.00_01_43_09.Still002.jpg" data-mid="219211368" border="0" src="https://freight.cargo.site/w/1000/i/4d44ce7e82f0abf51d6e51483e1c139185ecbad067b2d43bbbe58c169b22c333/Edit-VIDEOCLIP---Long-version.00_01_43_09.Still002.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/93fe304885fcce00d335610dd20bb69330a6a598c0e84602ee292284989e4f5e/Edit-VIDEOCLIP---Long-version.00_01_50_05.Still005.jpg" data-mid="219211371" border="0" src="https://freight.cargo.site/w/1000/i/93fe304885fcce00d335610dd20bb69330a6a598c0e84602ee292284989e4f5e/Edit-VIDEOCLIP---Long-version.00_01_50_05.Still005.jpg" /> &nbsp; LILT ▪ Kemuri No Giman https://frankvic.it/LILT-Kemuri-No-Giman Fri, 04 Oct 2024 15:09:14 +0000 Frank & Vic - Creative Team https://frankvic.it/LILT-Kemuri-No-Giman LILT ▪ KEMURI NO GIMAN Social Activation 83.6% of 11-13-year-olds smoke disposable vapes without knowing how much damage they cause. How to tell them? By speaking their language. Introducing Kemuri No Giman, the first manga saga to raise awareness of disposable vapes' dangers. Case study <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40edb42aad53d6fa598643a2e5e78b4426e52d63105eda5f7ae07bc6809c0741/IMG_6_INDUSTRYCRAFT.jpg" data-mid="219213015" border="0" src="https://freight.cargo.site/w/1000/i/40edb42aad53d6fa598643a2e5e78b4426e52d63105eda5f7ae07bc6809c0741/IMG_6_INDUSTRYCRAFT.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/04d98e4a1ea8e961cd76a098ff845111c2c62d7cf79e46204b58e2c46de1bc34/IMG_2_INDUSTRYCRAFT.jpg" data-mid="219213008" border="0" src="https://freight.cargo.site/w/1000/i/04d98e4a1ea8e961cd76a098ff845111c2c62d7cf79e46204b58e2c46de1bc34/IMG_2_INDUSTRYCRAFT.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f57257187ece1e4b99b9b8ed5dc505254ba0b9e8b05ea237935c7929fdc9f560/IMG_5_INDUSTRYCRAFT.jpg" data-mid="219213013" border="0" src="https://freight.cargo.site/w/1000/i/f57257187ece1e4b99b9b8ed5dc505254ba0b9e8b05ea237935c7929fdc9f560/IMG_5_INDUSTRYCRAFT.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c33e6537efb4dfc592514e81fe5c4493a81191f301294946c6eaaec3200f53c8/IMG_4_INDUSTRYCRAFT.jpg" data-mid="219213010" border="0" src="https://freight.cargo.site/w/1000/i/c33e6537efb4dfc592514e81fe5c4493a81191f301294946c6eaaec3200f53c8/IMG_4_INDUSTRYCRAFT.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf52a256d298a85c014d2a4ef47b9c1d7bf151807bae701997d34042cc9dfdb7/IMG_3_INDUSTRYCRAFT.jpg" data-mid="219213009" border="0" src="https://freight.cargo.site/w/1000/i/cf52a256d298a85c014d2a4ef47b9c1d7bf151807bae701997d34042cc9dfdb7/IMG_3_INDUSTRYCRAFT.jpg" /> Prima ▪ Tu, Prima https://frankvic.it/Prima-Tu-Prima Sat, 05 Oct 2024 09:46:44 +0000 Frank & Vic - Creative Team https://frankvic.it/Prima-Tu-Prima Prima Insurance &nbsp;▪ Tu, Prima Integrated Campaign Prima Insurance puts its clients before everything. To show this, we chose Patrick Dempsey, an international superstar, for our campaign. Just to hide him away. On TVC, OOH, online, social networks and everywhere. "Tu Prima" means Prima puts you before everything. Even before Patrick! 01 ▪ Home 02 ▪ Car 03 ▪ Motorbike 04 ▪ Brand 05&nbsp;▪ Case Study ▪ Behind the scenes <img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/64c06fc254a78a7a8131be93ebb55d5c2e67e69da562731986b8996c6e683faf/0accf3197921683.663b3b0322d0c.png" data-mid="219248043" border="0" src="https://freight.cargo.site/w/600/i/64c06fc254a78a7a8131be93ebb55d5c2e67e69da562731986b8996c6e683faf/0accf3197921683.663b3b0322d0c.png" /> <img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/cceaddaecae7d291f020d7fdfd013b3abce8d9044fcb3ca479211613d68b5fe2/2ce9c4197921683.663b3b03224ac.png" data-mid="219248044" border="0" src="https://freight.cargo.site/w/600/i/cceaddaecae7d291f020d7fdfd013b3abce8d9044fcb3ca479211613d68b5fe2/2ce9c4197921683.663b3b03224ac.png" /> <img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/6953ad08900ebbdf5591af5836f256c1a7215c9bc2431e69f9b8d5247d27fcb0/33552e197921683.663b3b0323d2c.png" data-mid="219248045" border="0" src="https://freight.cargo.site/w/600/i/6953ad08900ebbdf5591af5836f256c1a7215c9bc2431e69f9b8d5247d27fcb0/33552e197921683.663b3b0323d2c.png" /> <img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/fe2f5fb4a49c625a85ec68e1a28a3662170565f267cf4987a9e1be2b82db3256/830418197921683.663b3b0323529.png" data-mid="219248046" border="0" src="https://freight.cargo.site/w/1000/i/fe2f5fb4a49c625a85ec68e1a28a3662170565f267cf4987a9e1be2b82db3256/830418197921683.663b3b0323529.png" /> <img width="1200" height="673" width_o="1200" height_o="673" data-src="https://freight.cargo.site/t/original/i/7312da3f4c0970be1984a0e8217b4ca39342c0edb36e7ad89c191c22ff5d0c0c/df65e2197921683.663b3b03218f6.png" data-mid="219248047" border="0" src="https://freight.cargo.site/w/1000/i/7312da3f4c0970be1984a0e8217b4ca39342c0edb36e7ad89c191c22ff5d0c0c/df65e2197921683.663b3b03218f6.png" /> Wired ▪ EUreviews https://frankvic.it/Wired-EUreviews Sat, 05 Oct 2024 09:25:06 +0000 Frank & Vic - Creative Team https://frankvic.it/Wired-EUreviews Wired &nbsp;▪ EUreviews Digital Activation In the weeks leading up to the European elections, Wired decided to present information where people most frequently read: in reviews. We identified hundreds of products, places, and activities that were particularly popular among Italians at that time. We "hacked" their reviews on Amazon, Tripadvisor, and Google, transforming them into valuable insights on European policies. For example, if you were searching for a gardening product, you would find a review related to agricultural policies. Planning a trip out of town? You would read a review covering environmental policies. If you have children, we inform you about how your vote could positively change the school environment. The bias-ridden images the AI created became the visuals of our campaign, which ran on many different media. Case study <img width="1400" height="945" width_o="1400" height_o="945" data-src="https://freight.cargo.site/t/original/i/8d778a61a38c8576c4b1908f85cd023d9a2e5d7eedab7e6a94aef30167c3773f/bdb060200848369.66697cc5d5c21.jpg" data-mid="219247807" border="0" src="https://freight.cargo.site/w/1000/i/8d778a61a38c8576c4b1908f85cd023d9a2e5d7eedab7e6a94aef30167c3773f/bdb060200848369.66697cc5d5c21.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/8d9d670ac954e1f26c64d728f1541431e7b2ad7dc4d283c46be8b40c3f21fbdc/4347a6200848369.66697cc94542a.jpg" data-mid="219247814" border="0" src="https://freight.cargo.site/w/600/i/8d9d670ac954e1f26c64d728f1541431e7b2ad7dc4d283c46be8b40c3f21fbdc/4347a6200848369.66697cc94542a.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/eed9e572974e388ca80860baba573fabd4d6e51f6de5e57f406712d91cbc5397/6c5aaa200848369.66697cc944627.jpg" data-mid="219247810" border="0" src="https://freight.cargo.site/w/600/i/eed9e572974e388ca80860baba573fabd4d6e51f6de5e57f406712d91cbc5397/6c5aaa200848369.66697cc944627.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a42607fabd27f9d5aca537d7af27082cf1adfafecc41a1cb2fdfea75f4ee5bd3/11d444200848369.66697cc947fc5.jpg" data-mid="219247812" border="0" src="https://freight.cargo.site/w/600/i/a42607fabd27f9d5aca537d7af27082cf1adfafecc41a1cb2fdfea75f4ee5bd3/11d444200848369.66697cc947fc5.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/1532abd560cef25b61c164787d169e0f15731df3b22d9bec8961b2c9bf547673/8a35f2200848369.66697cc9475da.jpg" data-mid="219247811" border="0" src="https://freight.cargo.site/w/600/i/1532abd560cef25b61c164787d169e0f15731df3b22d9bec8961b2c9bf547673/8a35f2200848369.66697cc9475da.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2238ec5606c9e60b4249023f9ddc5a81ee3f510a3c2d3ee002b4a07ba7c46c44/1f3b7f200848369.66697cc948cef.jpg" data-mid="219247809" border="0" src="https://freight.cargo.site/w/600/i/2238ec5606c9e60b4249023f9ddc5a81ee3f510a3c2d3ee002b4a07ba7c46c44/1f3b7f200848369.66697cc948cef.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f30639ec34b91257ff33ad7a3c7cde537cf6ceaa23044fc1380a8dc580a378cd/69ae06200848369.66697cc9468de.jpg" data-mid="219247813" border="0" src="https://freight.cargo.site/w/600/i/f30639ec34b91257ff33ad7a3c7cde537cf6ceaa23044fc1380a8dc580a378cd/69ae06200848369.66697cc9468de.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/288f42f198b7adc9ae6c272d0c1f702ea837ac4f17ff83256073a9119e812407/c84172200848369.66697cc943d89.jpg" data-mid="219247817" border="0" src="https://freight.cargo.site/w/600/i/288f42f198b7adc9ae6c272d0c1f702ea837ac4f17ff83256073a9119e812407/c84172200848369.66697cc943d89.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/45c864dad148074cd35d973e59e9fe7f3d0c4de708f8ec6848d14b586d1fa496/9462b8200848369.66697cc945ca7.jpg" data-mid="219247815" border="0" src="https://freight.cargo.site/w/600/i/45c864dad148074cd35d973e59e9fe7f3d0c4de708f8ec6848d14b586d1fa496/9462b8200848369.66697cc945ca7.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/1a1b050c9bc7128ef2c4164215cb85379cd2cfbaf7fce4e8ab925267d2a9e4ac/061290200848369.66697cc943422.jpg" data-mid="219247816" border="0" src="https://freight.cargo.site/w/600/i/1a1b050c9bc7128ef2c4164215cb85379cd2cfbaf7fce4e8ab925267d2a9e4ac/061290200848369.66697cc943422.jpg" /> Wired ▪ The B A.I. S https://frankvic.it/Wired-The-B-A-I-S Thu, 06 Apr 2023 15:18:36 +0000 Frank & Vic - Creative Team https://frankvic.it/Wired-The-B-A-I-S Wired &nbsp;▪ THE B A.I. S Digital Activation People everywhere have always fought for a more equal future. Wired, a magazine and news site with a focus on new techs and their impact on culture, believes that artificial intelligence should drives us further in this struggle, and not push us backwards. We gave an A.I. text-to-image generator some simple prompts, such as /imagine a manager, a thug, two lovers. The results? It would inevitably perpetuate stereotypes. All the managers were white men, all the thugs were people of colour, all the lovers were heterosexual. The campaign was overwhelmingly successful in raising awareness on the issue. Conversations about A.I. bias increased by around 60% since its launch. Despite the relatively difficult topic, the campaign was even discussed on the main channel of RAI, Italy’s national broadcasting company. The bias-ridden images the AI created became the visuals of our campaign, which ran on many different media. Case study <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d1c2bc4d576842d062d82ae0cd36e82658b40d2fe2a257827951cbaa7c99ca6b/WIRED-BOARD-IMPACT.jpg" data-mid="174569513" border="0" src="https://freight.cargo.site/w/1000/i/d1c2bc4d576842d062d82ae0cd36e82658b40d2fe2a257827951cbaa7c99ca6b/WIRED-BOARD-IMPACT.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/b00dee9821d3f73195b51a62605aa9bb7ce354baa58b7bbf29bdeacbd0fe67d6/MANAGER.jpg" data-mid="174569870" border="0" src="https://freight.cargo.site/w/1000/i/b00dee9821d3f73195b51a62605aa9bb7ce354baa58b7bbf29bdeacbd0fe67d6/MANAGER.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/31049510b583f957ba853bc4ec5ded34814ff27886326323542bcd8c8273ee1f/LOVERS.jpg" data-mid="174569869" border="0" src="https://freight.cargo.site/w/1000/i/31049510b583f957ba853bc4ec5ded34814ff27886326323542bcd8c8273ee1f/LOVERS.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/600e9aa3f1e148fb0d4fbf3209725520ddecd8feac3b3f781dad95e2ce80d073/HOUSEKEEPER.jpg" data-mid="174569867" border="0" src="https://freight.cargo.site/w/1000/i/600e9aa3f1e148fb0d4fbf3209725520ddecd8feac3b3f781dad95e2ce80d073/HOUSEKEEPER.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/53ddb526f66d111371b59de43817fa683f83693c02a01a15c3722128683671f4/PARENTS.jpg" data-mid="174569871" border="0" src="https://freight.cargo.site/w/1000/i/53ddb526f66d111371b59de43817fa683f83693c02a01a15c3722128683671f4/PARENTS.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/eb153d0b03c99ec945f00f0a2e8b706621832624559ead2b77303805084097dd/THUG.jpg" data-mid="174569873" border="0" src="https://freight.cargo.site/w/1000/i/eb153d0b03c99ec945f00f0a2e8b706621832624559ead2b77303805084097dd/THUG.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/ddc86aa97d10fcf0f8b2ad80caedce23f599ab5d950cb4cca1a9f0f620d79a2c/TERRORIST.jpg" data-mid="174569872" border="0" src="https://freight.cargo.site/w/1000/i/ddc86aa97d10fcf0f8b2ad80caedce23f599ab5d950cb4cca1a9f0f620d79a2c/TERRORIST.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/dbf7e822064acde7de4b8a5b50df639d6f392a8c7a195d47348b1b830fc2544b/DOCTOR.jpg" data-mid="174569866" border="0" src="https://freight.cargo.site/w/1000/i/dbf7e822064acde7de4b8a5b50df639d6f392a8c7a195d47348b1b830fc2544b/DOCTOR.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/cc7ad1cb76c0bd75cc494e45e5f2bae2b2549c8b4d298032f23d96d3c4634f40/ATHLETE.jpg" data-mid="174569864" border="0" src="https://freight.cargo.site/w/1000/i/cc7ad1cb76c0bd75cc494e45e5f2bae2b2549c8b4d298032f23d96d3c4634f40/ATHLETE.jpg" /> Wired ▪ NOTITLE https://frankvic.it/Wired-NOTITLE Sat, 12 Nov 2022 17:50:02 +0000 Frank & Vic - Creative Team https://frankvic.it/Wired-NOTITLE Wired &nbsp;▪ NOTITLE Digital Activation During the Covid-19 years, Italian online newspapers used manipulated headlines generating panic among the readers. Wired Italy has always fought against misinformation and to make a stand against it launched NOTITLE. For 24 hours all articles on wired.it, and on the magazine's social media channels, were published without a title, but with a single headline: This article has no title. (Questo articolo non ha titolo in italian). A brave provocation that generated a strong reaction among journalists, influencers, opinion leaders and most of all, common people, who shared the need for a more ethical journalism, free from clickbait and sensationalistic headlines. NOTITLE to give back a title to the information. Case study&nbsp;▪ ENG <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/905be851a32931ce2413176170c388b04212e040863419a78e22a65985c5dcff/Wired_BOARD-International.jpg" data-mid="158810469" border="0" src="https://freight.cargo.site/w/1000/i/905be851a32931ce2413176170c388b04212e040863419a78e22a65985c5dcff/Wired_BOARD-International.jpg" /> Case study&nbsp;▪ ITA