iliad Why talk nonsense?

iliad in a few years has achieved excellent results in Italy. How to tell all people without being boring?
With a journey of 15 seconds through different worlds, more and more absurd and spectacular. A rapid visual escalation crafted with a blend of styles by a team of digital artisans working in cel animation, stop motion, stained glass, minimal 3D and pixel art that ends miserably with a GIF that disproves it all. An ironic and irreverent tone to remember that with such extraordinary numbers, the truth is enough.

01 Moon

iliad has coverage even on the moon. NO.
Why talk nonsense? With 99% of the population covered in 4G, the truth is enough.

02 Aliens

With iliad every day is unpredictable! NO.
Why talk nonsense? With zero nasty surprises, the truth is enough.

03 Desert

iliad shops are in every corner of the globe. NO.
Why talk nonsense? With over 3000 points of sale, the truth is enough.

Making of

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140