iliad Don’t Trust

Iliad is one of the biggest telcos in Italy. It has a strong appeal towards young guys, because of its competitive price. However, many people still don’t trust the brand totally because it is new in the Italian market. This campaign plays exactly with this insight and invites people to not trust it: even if a star player or a fortune teller or a fantastic actor or a queen in person advise you iliad, don’t trust. Trust who have iliad for real.

01 The soap opera
02 The cards
03 The star player
04 The Queen

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140