Iliad is one of the biggest telcos in Italy. It has a strong appeal towards young guys, because of its competitive price. However, many people still don’t trust the brand totally because it is new in the Italian market. This campaign plays exactly with this insight and invites people to not trust it: even if a star player or a fortune teller or a fantastic actor or a queen in person advise you iliad, don’t trust. Trust who have iliad for real.