In Italy soccer is a religion. That’s why the failure of the national soccer team to qualify for the Soccer World Cup was a big tragedy. And the pain grew even stronger the closer the World Cup came: every post, every article and photo took Italians back to that tragic day. ePRICE – Italian eCommerce - launched the only browser extension that protected Italians from the World Cup sufferance. It blocked all the contents about the championship and replaced them with funny GIFs which invite Italians to spend their time in a more meaningful way. Of course, after buying ePRICE’s products.