ePrice   The World Cup Blocker
Digital activation

In Italy soccer is a religion. That’s why the failure of the national soccer team to qualify for the Soccer World Cup was a big tragedy. And the pain grew even stronger the closer the World Cup came: every post, every article and photo took Italians back to that tragic day. ePRICE – Italian eCommerce - launched the only browser extension that protected Italians from the World Cup sufferance. It blocked all the contents about the championship and replaced them with funny GIFs which invite Italians to spend their time in a more meaningful way. Of course, after buying ePRICE’s products.

Case study

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140