Yamaha   TMax
Online Film

How to enhance something perfect? This is the brief for the New Yamaha TMAX, the market leader for the maxi-scooter class. Yamaha succeeds in this purpose by improving its attention to details, “step by step, millimetre after millimetre” as the speaker of the new commercial says. And in this new film, everything carries that atmosphere of going beyond your own limits, taking care of details and working hard to improve something you think’s already perfect. TMAX. The max is never enough.

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140