People everywhere have always fought for a more equal future. Wired, a magazine and news site with a focus on new techs and their impact on culture, believes that artificial intelligence should drives us further in this struggle, and not push us backwards.

We gave an A.I. text-to-image generator some simple prompts, such as /imagine a manager, a thug, two lovers. The results? It would inevitably perpetuate stereotypes. All the managers were white men, all the thugs were people of colour, all the lovers were heterosexual.
The campaign was overwhelmingly successful in raising awareness on the issue. Conversations about A.I. bias increased by around 60% since its launch. Despite the relatively difficult topic, the campaign was even discussed on the main channel of RAI, Italy’s national broadcasting company.
The bias-ridden images the AI created became the visuals of our campaign, which ran on many different media.