Digital Activation

During the Covid-19 years, Italian online newspapers used manipulated headlines generating panic among the readers. Wired Italy has always fought against misinformation and to make a stand against it launched NOTITLE. For 24 hours all articles on wired.it, and on the magazine's social media channels, were published without a title, but with a single headline: This article has no title. (Questo articolo non ha titolo in italian).
A brave provocation that generated a strong reaction among journalists, influencers, opinion leaders and most of all, common people, who shared the need for a more ethical journalism, free from clickbait and sensationalistic headlines. NOTITLE to give back a title to the information.

Case study  ENG

Case study  ITA

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140