Wired   EUreviews
Digital Activation

In the weeks leading up to the European elections, Wired decided to present information where people most frequently read: in reviews. We identified hundreds of products, places, and activities that were particularly popular among Italians at that time. We "hacked" their reviews on Amazon, Tripadvisor, and Google, transforming them into valuable insights on European policies.

For example, if you were searching for a gardening product, you would find a review related to agricultural policies. Planning a trip out of town? You would read a review covering environmental policies. If you have children, we inform you about how your vote could positively change the school environment.
The bias-ridden images the AI created became the visuals of our campaign, which ran on many different media.

Case study







Vic & Frank
Creative team


Email
Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766
LinkedIn

Behance
Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140
LinkedIn

Behance