Digital Activation
In the weeks leading up to the European elections, Wired decided to present information where people most frequently read: in reviews. We identified hundreds of products, places, and activities that were particularly popular among Italians at that time. We "hacked" their reviews on Amazon, Tripadvisor, and Google, transforming them into valuable insights on European policies.
For example, if you were searching for a gardening product, you would find a review related to agricultural policies. Planning a trip out of town? You would read a review covering environmental policies. If you have children, we inform you about how your vote could positively change the school environment.
The bias-ridden images the AI created became the visuals of our campaign, which ran on many different media.