Prima Insurance   Tu, Prima
Integrated Campaign

Prima Insurance puts its clients before everything. To show this, we chose Patrick Dempsey, an international superstar, for our campaign. Just to hide him away. On TVC, OOH, online, social networks and everywhere.
"Tu Prima" means Prima puts you before everything.
Even before Patrick!


01 Home



02 Car


03 Motorbike
04 Brand


05  Case Study
Behind the scenes



Vic & Frank
Creative team


Email
Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766
LinkedIn

Behance
Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140
LinkedIn

Behance