In the last few years, FOMO (Fear Of Missing Out) has also affected motorists, who cannot take their eyes off the screen. Making stories, looking at photos and videos on their feeds while driving is an increasingly common habit. In fact, according to an Ipsos study covering 11 European countries, 26% of drivers under 35 watch videos or photos while driving, a number that rises to 48% for under 24, leading them to cause or be on the verge of causing accidents.

From here comes the multi-subject campaign ‘Horror Stories’, which shows motorists looking at content on social media, using a visual language typical of horror films. The subject's face is illuminated by a beam of light from their smartphone, recalling the mood of when horror stories are told with a torch under the face, to make the scene even scarier.