Nissan     Horror stories
Digital & OOH 

In the last few years, FOMO (Fear Of Missing Out) has also affected motorists, who cannot take their eyes off the screen. Making stories, looking at photos and videos on their feeds while driving is an increasingly common habit. In fact, according to an Ipsos study covering 11 European countries, 26% of drivers under 35 watch videos or photos while driving, a number that rises to 48% for under 24, leading them to cause or be on the verge of causing accidents.

From here comes the multi-subject campaign ‘Horror Stories’, which shows motorists looking at content on social media, using a visual language typical of horror films. The subject's face is illuminated by a beam of light from their smartphone, recalling the mood of when horror stories are told with a torch under the face, to make the scene even scarier.






Vic & Frank
Creative team


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Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766
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Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140
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Behance