LILT KEMURI NO GIMAN
Social Activation

83.6% of 11-13-year-olds smoke disposable vapes without knowing how much damage they cause. How to tell them? By speaking their language. Introducing Kemuri No Giman, the first manga saga to raise awareness of disposable vapes' dangers.

Case study






Vic & Frank
Creative team


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Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766
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Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140
LinkedIn

Behance