Created for Sanremo — the Italian Super Bowl of entertainment — this 100-year story of energy comes to life through a series of live performances under the artistic direction of Laccio.
The narrative moves from mobility and everyday home energy solutions to renewables, building toward a final celebratory moment reflecting on a century of energy in Italy, guided by Virginia Raffaele.
Alongside this, a bold creative idea turns 100 into a mental fixation: in everyday situations, people answer “one hundred” to any question — introducing a contest with 100 years of energy up for grabs, and transforming the number into a true obsession.