Durex   Loveville

Italy is a country with strong Catholic roots, where talking about sex on mass media is problematic. This was the context in which Durex promoted a playful and healthy idea of sex, through a game: the challenge between cities to find the one that makes love the most. Capitalizing on Italians’ pride and historic rivalry between cities, Loveville made the whole country talking about fun and responsible sex, and obviously about Durex. The cities asked people to take a position. Than another. Another one. And a one more.

Case study
▪ TV Commercial

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140