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Danone  ▪ Grab the lightness
Shopper marketing

Vitasnella has been the first light yoghurt launched worldwide. But today? Every competitor has its own light reference. A shopper marketing activation: we created a display, based on magnetic technology, where the packs are floating in the air above all the competitors.

▪ Case study


Vic & Frank
Creative team

Email
Vic Apicella
After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766
LinkedIn
Behance
Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140
LinkedIn
Behance