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Alpitour  ▪ In a village never
Film

Alpitour the biggest vacancies tour operator in Italy asks us to solve a huge problem.
There is a strong prejudice in Italy against holiday villages. People think they are boring, nothing fun to do, nothing new to do, and relaxing seems impossible: nobody wants to spend their vacancies closed in a holiday village, until he does it.


▪ Making of


Vic & Frank
Creative team

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Vic Apicella
After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766
LinkedIn
Behance
Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140
LinkedIn
Behance