Alpitour   In a village never

Alpitour the biggest vacancies tour operator in Italy asks us to solve a huge problem.
There is a strong prejudice in Italy against holiday villages. People think they are boring, nothing fun to do, nothing new to do, and relaxing seems impossible: nobody wants to spend their vacancies closed in a holiday village, until he does it.

Making of

Vic & Frank
Creative team

Vic Apicella

After a master's degree in copywriting, she started her career in several creative agencies in Milan. She is now a creative director, a teacher at NABA Communication Design School, and a doctor in Economics&Finance, although she never tells anyone.

+39 333 1130766

Frank Guarini

Frank is a creative with more than 10 years of experience. He loves art direction crafting more than everything. He graduated with a Bachelor of Arts in NABA and now he is a creative director, a piano player and, as a good Italian, a cooking lover!

+39 329 9765140